Old recycled solutions don't work anymore.

We deliver fresh thinking, diverse experience,
straight talk & measurable results.
General Marketing Consulting
Assessments and Due Diligence
Brand Research & Development
Business Problem-Solving
The Standard Marketing Evaluation Test (SMET)

Five Basic Practice Areas

Analytic, Strategic and
Tactical Problem-Solving
We deliver expertise, objectivity,
creativity; on-target, on-time,
on-budget

Business Plans: Strategic, Marketing, Situational

Market Research: Quantitative & Qualitative

The Standard Marketing Evaluation Test (SMET)

Identity/Brand Research & Development

Organizational Re-Structuring; Human Capital: Search, Hiring, Training

Sales Development: Strategies, Tactics, Programs

Pricing Strategies, Modelling, Testing

Competitive Reviews, Analyses

Communications: Media, Internet, Advertising, Promotion, PR

Acquisitions: Due Diligence, Negotiations

Deliverables
SMET is a proprietary, low-cost,
no-frills Research Platform that
tracks Attitudes and Behaviors
Organizational Change, Re-Branding
and Strategic/Tactical Business
Initiatives. SMET is a viable alternative
to expensive Business Research.

Reliable, Actionable Intelligence

Low-Cost Alternative to Standard Business Research

A Time and Client-Tested Research Platform

Quantitative Scores for Qualitative Issues

Direct, One-on-One Interviews

Customized to fit Client Needs & Objectives

Predictive of Emerging Trends, Problems, Opportunities

Fast: 4-5 Weeks from Input to Final Report

In-depth Analysis & Recommendations included

A Track-Record of Proven Results

The Standard Marketing Evaluation Test (SMET)
A highly effective, battle-tested
process – customized by issue,
industry and situation …that has
resulted in a remarkable
success rate.

General Roadmap – 7 Steps
1. A major focus on Problem Definition (A pivotal first step)
2. Qualitative and Quantitative Market Research
3. A Comprehensive Situation Analysis (+ SWOT)
4. Strategy Development
5. Alternative Solutions (Detailed Plans)
6. Tactical Execution
7. Monitoring & Fine-Tuning

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What We Do

An Award-Winning, International Business Development & Marketing Consultancy, since 1973

Dynamic Leadership: Richard (Rick) Sarlin, Founder/CEO, Global Business Leader, Author

Princeton NJ Headquarters; Partners in New York, Washington DC, London, Prague & Istanbul

Innovators in Strategic and Tactical Business Solutions, Market Research, Brand Development, New Products

Extraordinary Range of Clients: from Pfizer, Unilever & NYU Medical Center to Holiday Inn, Czech Space Research Centre, Viacom, The Aegean Economic Zone, Colgate- Palmolive, Melitta Coffee, Nippon Television and Time Inc/Home Box Office

Wonderworks’ Brain Bank: Top Professional Talent, On-Demand: "The Right Experts on The Right Project at the Right Time

High Success Rate; New and Repeat Clients

Remuneration: Fee and Performance-based

Wonderworks' Quick Profile

We're strategic. We get involved.
Our mission is to solve problems,
not play politics.
The Wonderworks Brain Bank

The Right Experts on The Right Project at the Right Time

Industry-specific business leaders, business school faculty, financial writers and editors, award-winning art directors and designers, copy writers, former ambassadors and diplomats, web developers and social media gurus, new and old media planners and executors.

Wonderworks forty years plus in business has resulted in an remarkable "bank" of top talent to address a broad range of one-of-a-kind problem and opportunity assignments.

Given today's economic/financial realities, the Wonderworks' Brain Bank is larger and more capable than ever before ...more freelancers, independents, consultants, experts, etc.

We’ll go to the ends of the world to find the right, best talent to help us resolve our clients’ objectives...and we have.

Wonderworks orchestrates
business leaders, media experts,
diplomats, academics and
digital pros, on a "demand" basis,
to help address client needs.

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Who We Are

1. A major focus on Problem Definition (A pivotal first step)
2. Qualitative and Quantitative Market Research
3. A Comprehensive Situation Analysis (+ SWOT)
4. Strategy Development
5. Alternative Solutions (Detailed Plans)
6. Tactical Execution
7. Monitoring & Fine-Tuning
General Roadmap – 7 Steps

A highly effective, battle-tested
process – customized by issue,
industry and situation …that has
resulted in a remarkable
success rate.
More than 40 years of proven results
in diverse markets (from artificial
intelligence to frozen seafood),
on a wide range of issues (from
branding a Turkish City to marketing
Japanese animation in the US).

Resolving Consequential Business Issues

Assignments mostly on a Project-by-Project Basis

Strategic Partners & Clients in the US and World-Wide

Broad Diversity of Clients – Corporate & Non-Profit

Proprietary, Low-Cost Research Platform (SMET)

Exceptional Analytic, Strategic & Tactical Skills, Methodologies

Competitive Fees

No-Excuses Delivery

Hard-Nosed, Results-Oriented Mind-Set

Wonderworks’ “Brain Bank” (Experts-on-Demand)

A Compelling Business Case
Wonderworks provides fresh thinking,
diverse experience and an
innovative/non-conventional mind-set to
resolve heretofore unsolvable problems ...
for leading Businesses, Non-Profits, Educational
Institutions and Government Agencies.

Innovator in Attracting Foreign Direct Investment to Economic Zones in Turkey, Czech Republic, Hungary, Brazil, Nigeria, Pakistan
Introduced Professional Marketing to “K-12 Education”
Successfully Re-Positioned the New, Independent US Postal Service
Created a Mass Supermarket Business for Coffee Makers (Melitta)
Pioneered the Introduction of Cable and Pay Television
Launched Time-Warner/Home Box Office
Promoted Reconstruction Finance Corp. during the US Banking Crisis
Introduced Japanese Animation to US TV Syndication (Nippon TV)
Developed the #1 Multi-Bar Soap Promotion for Unilever (Dove, Lifebuoy, Caress)
Introduced Baseline, the first On-Line Data Base for Hollywood
Built effective Salesforce for Nestor, an Artificial Intelligence Start-Up
Positioned “Stick Fly” on Broadway

Wonderworks on the Cutting-Edge

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How We Do It

Solving Tough Business Problems in a Stressed Global Economy

International Business Development & Marketing Consultants

Princeton, New York, Washington, DC, London, Prague, Istanbul

50 Years of Making a Difference:

Colgate-Palmolive • Central European Institute of Technology (CEITEC) • Holiday Inn • Baseline • Time Warner/HBO • Aegean Economic Zone (ESBAS) • A&P • Izmir Turkey Chamber of Commerce • Unilever • Buitoni Foods • Newark Academy • Choate Rosemary Hall • NYU Medical Center • National Audubon Society • UA-Columbia Cable TV • Resolution Trust Corp. • US Postal Service • Geneva Capital • MCA • Twinkies • TeleCommunications Inc • Nippon Television • Czech Space Research Centre • Pfizer • Alarko Group Holdings • Melitta Coffee Products • 14th Street Y • Euro Centrum Industrial Park • Showtime Networks • Viacom International • And More

CONTACT US

Fresh, Innovative Thinking or Business as Usual?

It’s Your Call

Richard (Rick) Sarlin
Chairman
Wonderworks Inc.
35 Quarry Street
Suite 301
Princeton, NJ 08542

rs@wonderworks-inc.com
rpswonder@aol.com
917.566.4127

Richard (Rick) Sarlin
Chairman
Wonderworks Inc.
35 Quarry Street
Suite 301
Princeton, NJ 08542

rs@wonderworks-inc.com
rpswonder@aol.com

917.566.4127